STEP 1 IN CREATING YOUR GREAT MARKETING PLAN...
Market Information
Where to find qualified information and data to fill out your marketing plan
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Where this fits in the Marketing Planning process
This is part of the analysis phase, so you fully understand your market and your customers
What you get
Everything you need to gather the market information for your marketing plan, to move you to the next step of writing the plan!
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We Respect Your Privacy & Information. Your Data Is Secure And Is Not Shared With Third Parties.
This Is What You Are Getting
  •  Market Information – overview and objectives
  • Design of the process and how the information will be used in your marketing plan
  • Overview of different types of data used in creating your Marketing Plan
  • ​Tips and hints about data gathering
  • ​Introduction to searching for information resources
  • ​Template example of the minimum level of information required to create a quality marketing plan
  • ​Summarize your overall market
  • ​Identify wider trends within your market
  • ​Consumer/Customer behaviour
  • ​Channel structure & trends
  • ​Key business trends in your company
  • ​Key competitor strategies & activities
  • ​Resource list of places to find relevant information
  • ​Summary and action list
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