STEP 1.4 IN CREATING YOUR GREAT MARKETING PLAN...
Customer Profiling
Understanding Your Customers is Key!
WHO ARE YOUR CUSTOMERS?
WHAT DO THEY WANT?
WHAT’S IN IT FOR THEM?
If you don't have the answers, you cannot proceed to writing your marketing plan...
You need to have the right customer understanding.
You need the framework and tools to do Customer Profiling.
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Where this fits in the Marketing Planning process
This is part of the analysis phase, so you fully understand your market and your customers
What you get
Everything you need to build as many customer profiles as required for your business, to move you to the next step of writing your marketing plan!
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This Is What You Are Getting
  •  Examples of Customer Centric Companies
  • ​Places to Understand Customers…
  • ​Customer Profiling Example
  • ​Capturing Customer Understanding Using the Customer Profiling Tool
  • ​The Customer Profiling Tool: Use For Each Of Your Customer Profiles
  • ​Exercise – Building a Customer Profile
  • ​Learning Log - Capture Your Learnings
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